Strategy: Contradict viral videos circulating on YouTube showing a thief skimming a person’s back pocket and stealing card numbers and personal information.

Solution: Humorous, relatable video that shows a traditional Chinese doctor ‘fixing’ the patient’s fear by giving him a lesson in card security. 

Outcome: 150,000 plus views both paid and organic. Translated into three languages. Changed views on contactless card security with target consumer audience.