Kris LeBoutillier


Card Security

Produced with: Starburst Agency

Strategy: Counteract online misinformation about the security of ‘contactless’ and phone payments.

Solution: Fast paced, funny video that engaged a broad audience that showed consumers how the Visa network, passwords and encryption protocols keep shoppers safe.

Outcome: 200,000+ views across the region, both paid and organic. Translated into five different languages; amplified on LinkedIn, Facebook, Line.