SOLO TRAVELER JAPAN
Eat 'Till You Drop
Produced with: Click2View
Strategy: Create storytelling around the findings of a 2015 Visa-commissioned travel survey that was written up in The New York Times.
Solution: Create a video series that show the travel trend that that women were traveling solo, often on short trips across the region. Worked with influencers from Thailand, Korea, Hong Kong, and the Philippines and followed their travels.
Outcome: Award-winning series earned 1 million + organic and paid views across the region in more than six languages on both Visa’s and influencers’ social media platforms.