THE SPEED OF A TRANSACTION
Produced with: Click2View
Strategy: How to quantify the speed of a Visa transaction? Create a video that can be used across different cultures and languages that show how fast a transaction is approved.
Solution: Salsa dancer’s fast moves highlight the speed of a transaction and security protocols with just one wave of her hand.
Outcome: Used across international markets; shared on Visa’s corporate channels in the USA, Europe, Middle East and Asia Pacific.