Strategy: Storytelling to educate the Taiwan consumer that taxi companies now accept Visa for rides.

Solution: Taiwan Taxi’s new Visa acceptance and why taxi drivers and passengers are happy about it. Short story about a woman taking a taxi ride across Taipei and paying at her destination with Visa. 

Outcome: Amplified in Taiwan on Visa social media channels and in the back of taxis to educate consumers. Taxi company saw immediate uptake of the Visa payment option.